Air Canada threatens to pull NHL sponsorship
In an unusually public faceoff between a pro sports league and one of its major sponsors, Air Canada has threatened to pull support for the National Hockey League, saying that violent play on the ice hurts the airline's brand image.
 Air Canada threatens to pull NHL sponsorshipIn an unusually public faceoff between a pro sports league and one of its major sponsors, Air Canada has threatened to pull support for the National Hockey League, saying that violent play on the ice hurts the airline's brand image. |
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