WeightWatchers sign deal with McDonald's to promote healthy meals |
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Dieting company WeightWatchers has signed a deal with fast food chain McDonald's to promote "rebranded" healthy meals in New Zealand and Australia.
Published: 03/05/2010 01:39
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As part of the deal, McDonald's will use the Weight Watchers logo on its menu boards and tray mats, and in return WeightWatchers will promote McDonald's food to millions of members on diet.
The dieting company have agreed to put their logo on three McDonald's Classics - Chicken McNuggets, the Filet-O-Fish and the Sweet Chilli Seared Chicken wrap.
The Fillet-O-Fish contains 18g of fat and 380 calories; Chicken McNuggets come with 29g of fat and 485 calories; while the Sweet Chilli Seared Chicken Wrap contains 18.8g of fat and 404 calories.
The healthy meals are already on sale in New Zealand as of Wednesday, and will arrive at local restaurants in Australia a few months later.
McDonald's said that thousands of staff in the 150 restaurants across New Zealand had undergone special training to ensure each meal meets WeightWatchers' points system.
WeightWatchers's programme assigns points to food items and allows dieters to consume 18 to 40 points each day to achieve their target weight. Each of the McDonald's meals, inclufing a salad and water or a diet soft drink, is worth 6.5 points according to the dieting programme.
In recent years, McDonald's has tried to adopt a healthier image. The fast food chain added several healthy food options and salads to the menu, but nutritionists warn that the real aim might be about increasing the sales of their ordinary fat-laden food.
Boyd Swinburn of the Australian Society for the Study of Obesity, said: 'This is about selling more burgers and fries.
'Mum can go in and feel good about her Weight Watchers meal while she buys the kids burgers. Anyone who thinks otherwise is naive.'
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