'Demon sheep' ad may be bad move, experts say

The unanswered question for her campaign: Is that a good thing? Unfortunately for Fiorina, many viewers are laughing at ewe.

"This is Jon Stewart material," said Michael Cornfield, an adjunct professor of political management at George Washington University and a new media expert.

"At 3 1/2 minutes, it's like 'Avatar' (long for an online ad)," Cornfield said. "Except unlike 'Avatar,' the special effects were embarrassing. And by the time you got to the payoff - a 'wolf in sheep's clothing' - it had become a punch line."

Other uncomfortable questions remain for the uncredited man who had to crawl around on all fours in a sheep's costume to portray the video's antagonist, a glowing-red-eyed wolf in sheep's clothing - or as it has been dubbed on its meteoric ride across the Internet: the demon sheep.

Analysts wondered what the ad's long-term effect will be for Fiorina, the political novice and former CEO of Hewlett-Packard. She and Assemblyman Chuck DeVore, R-Irvine, trail Campbell in a recent Field Poll in their GOP primary battle to take on incumbent Democratic Sen. Barbara Boxer.