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Michael Phelps sports the new H20 Audio's Interval with a built-in Surge waterproof headphones for use during training.

Michael Phelps sports the new H20 Audio's Interval with a built-in Surge waterproof headphones for use during training.

Phelps lands first sponsor since infamous bong photo

The fallout from Michael Phelps' infamous bong photo published last winter in a British tabloid appears to be clearing. Phelps is set to announce his first endorsement since the furor over the photo began. It could be the beginning of a comeback for him on Madison Avenue.

USA Today | Published: 06/13/2009 05:09

Remember how the 14-time Olympic champion listened to music in warm-ups before winning eight gold medals at the Beijing Olympic Games? Well, Phelps and H20 Audio are set to announce a multiyear partnership Tuesday for the company's line of waterproof sports headphones and accessories.

H20 will feature Phelps in a summer ad campaign, says founder and chief executive Kristian Rauhala.

In an exclusive interview with USA TODAY, Phelps said H20's in-ear, waterproof Surge headphones have helped improve his training sessions. They're integrated with the Interval carrying case housing an iPod Shuffle music player. Phelps says he attaches the apparatus to his swim cap with a magnetic strip.

Unlike other products he's tried, Phelps says the headphones don't fall out when he's pushing off the wall in turns.

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