Family, Friends Launch Online Campaign to Find Missing Utah Mom

James Hofheins, one of the organizers, says the three-day effort beginning Monday will use Facebook, Twitter and YouTube to spread information about Powell and her picture through the Internet.

He says there will also be a purple ribbon campaign and Facebook users are being asked to change their profile pictures to a purple ribbon.

Powell, 28, was last seen on Dec. 7, when her husband says he left their suburban home in West Valley City at about 12:30 a.m. to take their two boys, ages 2 and 4, camping in freezing conditions.

She was reported missing on the same day when she failed to show up for her stockbroker job and her children were not dropped off at day care.