LA Times Takes a Giant Step to Shore Up Digital, Social Revenues

“The competitive landscape is evolving faster every day, and our ability to remain at the forefront demands ongoing change,” Joh O’Loughlin, the Times’ chief revenue officer and executive vice president, advertising sales, said in a statement. “The Los Angeles Times Media Group has great momentum heading into the New Year, and these new hires and promotions clearly indicate we do not intend to cede our current pole position.”

Translation: With advertisers looking to new platforms like mobile and social media, newspapers must adapt as well. 

To that end, the Times has hired Andrea Nunn as vice president, media and business development, placing her in charge of advertising sales for the broadcasting and publishing divisions. Nunn last served as the vice president for affiliate sales at HBO and previously worked at McCann Erickson.

In addition, Jennifer Collins has come aboard from Variety as vice president, digital revenue products, making her responsible for “building and deploying new revenue solutions, partnerships and associated data-drive opportunities.”

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