Brazil mulls ban on lingerie-clad Gisele Bunchen ad

The agency said in a statement it was asking the state council on advertising to halt the use of the ad with Bundchen, the Brazilian native who is believed to be the world's highest paid model.

The ad "reinforces an erroneous stereotype of women as sex objects and ignores the progress made in ending sexist practices. It also represents discrimination against women," the ministry said in a statement.

In the ads for the Brazilian intimate wear brand "Hope," Bundchen is clad in panties, a bra and high heels, in an effort to distract her husband when she delivers bad news -- about damaging the car, exceeding her credit limit, and her mother coming to live with them.