2011 Los Angeles Auto Show Design Challenge Focuses on Hot Movie Cars

The event is part of the Design Los Angeles automobile designers' conference, held annually during the L.A. auto show press days, Nov. 16-17.

For the past eight years, major studios from around the globe have competed to come up with the most innovative product based on the chosen theme. The winning design for this year's challenge will be announced on Nov. 17 during the Design Los Angeles conference at the auto show.

Judging will be based on factors such as brand attributes of the vehicle relative to the plot, how the vehicle relates to the target audience or brand, the level of uniqueness and imagination in the design, and how much character the vehicle has.