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Illinois to study putting ads on license plates - USA - Business - Illinois - advertising

Illinois to study putting ads on license plates

Illinois is so hard up for money that it's studying the possibility of selling ads on state license plates.

WLSAM | Published: 06/14/2011 09:33

The idea is to offer special corporate-sponsored plates. Drivers would get a discount on the price, and businesses would put their logos on the plates.

Lawmakers voted last month to have the secretary of state study the pros and cons of corporate plates. The study is supposed to be finished by Jan. 1

Texas already allows corporate plates, which are produced by a firm called My Plates. Spokeswoman Kim Drummond says they're like "little billboards" spreading a company's messages across the state.


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